[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.urasenke.cz\/co-je-to-elasticita-poptavky-a-jakym-zpusobem-nas-ovlivnuje\/#Article","mainEntityOfPage":"https:\/\/www.urasenke.cz\/co-je-to-elasticita-poptavky-a-jakym-zpusobem-nas-ovlivnuje\/","headline":"Co je to elasticita popt\u00e1vky a jak\u00fdm zp\u016fsobem n\u00e1s ovliv\u0148uje?","name":"Co je to elasticita popt\u00e1vky a jak\u00fdm zp\u016fsobem n\u00e1s ovliv\u0148uje?","description":"Elasticita popt\u00e1vky se vyjad\u0159uje jako pom\u011br procentn\u00edch zm\u011bn v objemu popt\u00e1van\u00e9ho zbo\u017e\u00ed k procentn\u00edm zm\u011bn\u00e1m cen… Pokud...","datePublished":"2020-02-12","dateModified":"2023-05-29","author":{"@type":"Person","@id":"https:\/\/www.urasenke.cz\/author\/devene\/#Person","name":"devene","url":"https:\/\/www.urasenke.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/9514fe8d0d5bc6f8b5e285c47f6d71536ab35446ffb077fff11f6ca1fa8b00ce?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9514fe8d0d5bc6f8b5e285c47f6d71536ab35446ffb077fff11f6ca1fa8b00ce?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"urasenke.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.urasenke.cz\/wp-content\/uploads\/img_a371249_w4175_t1582729832.jpg","url":"https:\/\/www.urasenke.cz\/wp-content\/uploads\/img_a371249_w4175_t1582729832.jpg","height":0,"width":0},"url":"https:\/\/www.urasenke.cz\/co-je-to-elasticita-poptavky-a-jakym-zpusobem-nas-ovlivnuje\/","about":["Ekonomika"],"wordCount":445,"articleBody":"Elasticita popt\u00e1vky se vyjad\u0159uje jako pom\u011br procentn\u00edch zm\u011bn v objemu popt\u00e1van\u00e9ho zbo\u017e\u00ed k procentn\u00edm zm\u011bn\u00e1m cen… Pokud p\u0159ed sebou zrovna nem\u00e1te n\u011bkolik graf\u016f elasticity popt\u00e1vky, nebo pokud se ekonomikou nezab\u00fdv\u00e1te, tato definice V\u00e1m toho mnoho neprozrad\u00ed, a proto jsme tady my, abychom V\u00e1m tento pojem objasnili.Pokud odbornou definici zjednodu\u0161\u00edme a zkus\u00edme j\u00ed p\u0159ev\u00e9st do re\u00e1ln\u00e9ho \u017eivota, zn\u011blo by vysv\u011btlen\u00ed asi takto: „Elasticita popt\u00e1vky vyjad\u0159uje, jak moc lid\u00e9 reaguj\u00ed na zm\u011bnu ceny ur\u010dit\u00e9ho produktu.“ Pokud tedy ka\u017ed\u00fd t\u00fdden nakupujeme nap\u0159\u00edklad chl\u00e9b a jeho cena se zm\u011bn\u00ed, na\u0161e reakce (a ostatn\u00edch spot\u0159ebitel\u016f tak\u00e9) odhal\u00ed, jak moc je popt\u00e1vka po tomto chlebu elastick\u00e1.Pokud bychom se sna\u017eili elasticitu vypo\u010d\u00edtat, porovn\u00e1valy bychom jednodu\u0161e procento, o kter\u00e9 se zm\u011bnil z\u00e1jem z\u00e1kazn\u00edk\u016f a procento, o kter\u00e9 byla cena sn\u00ed\u017eena, nebo zv\u00fd\u0161ena. Pokud bychom potom tato dv\u011b procenta porovnali, z\u00edsk\u00e1me ji\u017e vcelku jasnou p\u0159edstavu o elasticit\u011b popt\u00e1vky. Tato p\u0159edstava m\u016f\u017ee odpov\u00eddat n\u011bkolika druh\u016fm elasticity, kter\u00e9 jsou jasn\u011b ur\u010den\u00e9, ale my si vysv\u011btl\u00edme jen z\u00e1kladn\u00ed dva typy, kter\u00e9 m\u016f\u017eeme v b\u011b\u017en\u00e9m \u017eivot\u011b rozli\u0161it.Jedn\u00e1 se o popt\u00e1vku neelastickou, kdy procentn\u00ed zm\u011bna ceny vyvol\u00e1v\u00e1, men\u0161\u00ed ne\u017e procentn\u00ed zm\u011bnu popt\u00e1van\u00e9ho mno\u017estv\u00ed zbo\u017e\u00ed. Pokud tuto definici op\u011bt p\u0159evedeme do situace v re\u00e1ln\u00e9m \u017eivot\u011b, m\u016f\u017eeme jako zbo\u017e\u00ed s neelastickou popt\u00e1vkou shledat pr\u00e1v\u011b onen zmi\u0148ovan\u00fd chl\u00e9b, nebo jin\u00e9 zbo\u017e\u00ed denn\u00ed pot\u0159eby. Tyto druhy zbo\u017e\u00ed, budou spot\u0159ebiteli nakupov\u00e1ny za jak\u00fdchkoliv cen, proto\u017ee je jich pot\u0159eba. Naopak u zbo\u017e\u00ed s elastickou popt\u00e1vkou, (kde procentn\u00ed zm\u011bna ceny vyvol\u00e1 v\u011bt\u0161\u00ed, ne\u017e procentn\u00ed zm\u011bnu popt\u00e1van\u00e9ho mno\u017estv\u00ed) se bude objem mno\u017estv\u00ed v\u017edy m\u011bnit v z\u00e1vislosti na cenn\u011b. V\u011bt\u0161inou se jedn\u00e1 o produkty dopl\u0148kov\u00e9, kter\u00e9 nepot\u0159ebujeme nutn\u011b k p\u0159e\u017e\u00edv\u00e1n\u00ed. Jsou to nap\u0159\u00edklad slu\u017eby cestovn\u00edch kancel\u00e1\u0159\u00ed, luxusn\u00ed zbo\u017e\u00ed, \u0161perky atd. Pokud tedy jejich cena stoupne, spot\u0159ebitel se zamysl\u00ed nad t\u00edm, jestli zbo\u017e\u00ed skute\u010dn\u011b koup\u00ed a na zm\u011bnu ceny zareaguje.Vybavujete si n\u011bjak\u00fd produkt, kter\u00fd byste kupovali, i kdyby se jeho cena dvojn\u00e1sobn\u011b sn\u00ed\u017eila, nebo naopak produkt, kter\u00fd byste za jinou cenu v \u017eivot\u011b nekoupili?                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (13 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Co je to elasticita popt\u00e1vky a jak\u00fdm zp\u016fsobem n\u00e1s ovliv\u0148uje?","item":"https:\/\/www.urasenke.cz\/co-je-to-elasticita-poptavky-a-jakym-zpusobem-nas-ovlivnuje\/#breadcrumbitem"}]}]